So McDonalds execs see that Burger King and the Whopper are outperforming them and then begin to promote the Big Mac hard-core…which they need to do anyways. Honestly, doesn’t everyone laugh at the Burger King Commercials? The King commercials were hilarious and now the new Whopper Freak-Out commercials are friggen hilarious too.
What is the last good McDonalds commercial you can think of?…. Can you think of a good one. I actually cannot think of one.
You know what that means? McDonalds advertising is not effective.
Anyways, so because the execs see this trend they fire their current advertising company and hire a new edgy company and start promoting the hell out of the Big Mac…drop the price….and BOOM…Burger Wars here we come