January2009

The creative ad force at Burger King has upset the powers that be at Facebook. They created a Facebook Application that gave out free coupons for a Whopper to people who installed the app and then removed 10 of their friends.When the friends were deleted they got a message letting them know that they were sold out for a Whopper (thus spreading the app like wildfire). Brilliant.

The folks at Facebook were not amused by this stunt and disabled the App (so no coupons for the time being). Technically the app was disabled because it notified people when they were removed (which of course helped to spread the app itself) which is apparently a privacy concern. That seems pretty weak, but that’s Facebook’s story and they’re sticking to it for now.

During the last week, the Burger King Facebook app was used … Read More »