NFL legend Don Shula is taking on another restaurant venture.
Shula is best known as the head coach of the Miami Dolphins. A team which he lead to two Super Bowl victories and can claim fame to the only perfect NFL season in 1972 when the Miami Dolphins never lost a game.
Don Shula also founded Shula’s Steak Houses LLP, based in Fort Lauderdale, FL., which has 32 full service restaurants in 16 states.
Shula Burger is expected to open it’s first franchise in early June in Islamadora, FL and expects to have more than 100 restaurants open within the next five years.
Shula Burger President, Bill Herman, says that althought the fast-casuall burger segment has grown increasingly crowded that the Shula Burger brand will be more “upscale” than most. “We’re not a startup. We’re a successful restaurant company. We have a name, the Shula name and we know beef. When the economy crashed, full-service dining took it on the chin,” he said. “This move diversifies our company and puts us in fast-casual for the first time, rather than only being in more upscale fine dining.”
Here is a photo of the new Shula Burger Menu.