Dunkin Donuts

So just a few weeks after Starbucks closed 600 stores in the US, but Dunkin’ Donuts sees an opportunity to expand.

Called by some the “anti-Starbucks” because of its more blue collar customers, Dunkin’ Donuts is planning to have 15,000 US Stores by 2020. Now 2020 is a long way away, in fact it’s when NASA wants to return to the moon, but still this could be a sign of things to come. So instead of having a Starbucks in the parking lot of a Target that also has a Starbucks we might see that silliness with Dunkin’ Donuts in the future.

15,000 stores is a lot, and in fact that would put them over McDonald’s (14,000) and Starbucks (11,000) in the US.

In the end, McDonald’s may be the real target of this move for Dunkin’ Donuts. The people who are willing … Read More »

Dunkin Donuts just decided to start offering 99 cent espresso drinks to the masses. This is a move that is surely creating headaches for Starbucks execs. Starbucks actually closed their stores for three hours to retrain all of their baristas. Which is a move that Starbucks says is to keep the quality of their drinks better than everyone else’s, but I have a feeling that they are feeling the heat from all of these big chains adding espresso to their mix.

This year is certainly the year that Starbucks needs to reinvent themselves or they are going to lose a lot of business in the long run. Anyone who enjoys their espresso knows that it is NOT the same everywhere and that there is a science and art to creating espresso drink, but there are more people that will get their … Read More »